Greatwide Logistics Services' Marketing Campaign Win In Competitions.pdf

February 21, 2007

Greatwide Logistics Services - a Dallas-based provider of non-asset-based transportation and third party logistics - was honored Friday with an international 2006 Mobius Advertising Award for the company's
marketing campaign targeted at driver recruiting. The award was presented at an event held at the Directors Guild of America in Los Angeles.

The company's 2006 "Choose Your Road" campaign, singled out for recognition in the Mobius competition, was created to support Greatwide Logistics Service's Owner-Operator recruitment initiative. Central to the campaign is an approach designed to break through the clutter of conventional driver recruitment advertising, with the goal of the integrated print and broadcast program to distinguish the company's superior driver relationships from those that other transportation companies have with their drivers. The high impact campaign illustrates the wide range of choices that Greatwide provides professional Owner-Operators.

The award-winning campaign has proven to be the company's most effective
campaign to date, resulting in double-digit call volume increases and a
corresponding impact on resulting Owner-Operator leases. The mandate for this campaign was to differentiate Greatwide from an otherwise look-alike driver recruitment marketplace and connect with professional Owner-Operators in both an emotional and benefit-oriented way, according to Dick Metzler, chief commercial officer for Greatwide.

"Given the permanent reality that the truck driver shortage in this country is going to get much worse, every trucking company above six inches tall is trying to do driver recruiting advertising. If you pick up any truck driver publication, you will see they all look alike, and they are all weak creatively. Many have a picture of a truck and generic bullet points that are not benefits to drivers," said Metzler. "Our mandate to the agency (Levenson & Hill Advertising, Dallas) was to make our message jump off the page and burn it into the brain of our owner-operator audience in a way they will never, ever forget. While the award-winning 'Hot Wife' ad actually offended a few non-drivers, it also made the phones ring with lots of qualified drivers who now work for Greatwide."

In addition to the "Hot Wife" print creative, the "Choose Your Road" mixed
media Mobius entry also included "Missing the Wife" and "Missing the
Daughter" radio spots. Richard Graves, executive creative director at Levenson & Hill, noted that each campaign element uses a unique blend of humor and reality to convey the company's points of difference to prospective Owner-Operators.

"In conceptualizing the 'Choose Your Road' creative, we quickly picked up on
the opportunity to upend convention in the driver recruitment space, taking
seriously Dick's commandment to 'break some eggs in making the omelet'," said Graves. "Winning awards is another way to let us know we got the recipe right. The real validation is that we helped Greatwide achieve their business objectivesin real, measured terms."

Winning a Mobius marks the latest in a string of honors for the Greatwide
Logistics Services' advertising program. In January, the company's "Choose
Your Road" campaign took home a Gold award in the Total Advertising
Campaign category during the fourth annual Service Industry Advertising Awards competition. Additionally, the Dallas Ad League honored the company with a Silver ADDY® Award in the 3D Business-to-Business category for a direct mail piece in the form of the back-end of a tractor-trailer unit targeting prospective shipping and logistics customers.

About the Mobius Advertising Awards
The Mobius Advertising Awards competition was founded in 1971 in Chicago as The U.S. Television Commercials Festival. The festival soon added Radio, Print and Package Design to its competition and took its current name. The competition provides an international forum through which advertising agencies, producers, art directors and designers, TV and radio stations, as well as corporate advertisers can attain recognition for creative endeavors. The Mobius name and shape is derived from a scientifically puzzling discovery of a German scientist in the last century. A "Mobius" is like a strip of paper that when twisted once and joined at the ends presents a single edge and a single face reversing themselves and continuing indefinitely. Thus, the Mobius Statuette is a three-dimensional
version of a Mobius strip. Corporate headquarters are now in Redondo Beach, California, USA. For more information, visit www.mobiusawards.com.

About Greatwide Logistics Services.

Founded in Dallas, Texas in 2000, Greatwide Logistics Services is a privately held $1.2 billion third-party logistics services company. The company is ranked No. 11 on the Transport Topics Top 50 and is one of the fastest growing companies in the Dallas/Fort Worth area. The company has four primary lines of business: dedicated transport, truckload management, freight management and distribution logistics.

Greatwide Dedicated is No. 4 on the Transport Topics Dedicated Carrier rankings and is the largest refrigerated dedicated carrier in the nation. With clients that include Wal-Mart, Tyson Foods, Target, IBM, Sysco, UPS, Dow, Ford Motor, GM and General Tire, Greatwide Logistics Services is one of the nation's leading nonasset-based providers of transportation, third-party logistics, warehouse/distribution and truckload brokerage solutions. For more information, visit www.greatwide.com.

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